Tuesday, May 13, 2003
Holding Out For A Hero
Two observations from this morning's session at the gym:
In the whole world there is no sight more guaranteed to instil in me a smug sense of superiority, than that of a naked man in the shower with two large Arsenal tattoos, one on each buttock. Unless, of course, they are Chelsea tattoos.
When your gym's new PR campaign revolves around the fact it's a gym for "real people", and not "superheroes", then a reception desk staffed this morning by a man dressed as Batman is rather missing the point.